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E-Commerce Business a Competitive Edge

As e-commerce sales continue to rise — and more companies clamor to join the ever-growing online market — it’s crucial to find ways for your business to develop a competitive edge. Many e-commerce businesses overlook their shipping strategy when considering ways to improve their processes, but a positive shipping experience can help differentiate your business from other competitors in the industry.

With large companies like Amazon dominating the e-commerce market, many consumers have grown accustomed to fast and competitive shipping. 结果是, smaller e-commerce businesses have to scramble to keep up with these expectations — sometimes at the detriment of their own profit margins. 幸运的是, by optimizing your 联合包裹 shipping strategy, you can offer your customers exceptional value at rates that still benefit your business.

联合包裹 Shipping Tips for E-commerce Businesses

Select the right 联合包裹 service for your customers

When determining how to improve customer satisfaction and get a leg up on the competition, it’s important to make sure you understand your customers and their unique needs. When it comes to delivering their online purchases, what do your customers care most about: the fastest option or the lowest price? Knowing what your customers care most about will help you better identify where you can optimize your 联合包裹 shipping strategy.

Offer “free” shipping

根据… 2019年的调查 of online shoppers, 50% of respondents said they avoid retailers that do not offer free delivery. 然而, many small businesses cannot afford to offer the same discounted shipping rates as larger companies like Amazon. 事实上, while Amazon technically offers “free” shipping for Prime customers, members pay a subscription fee to subsidize these shipping prices — and even with these subscription fees, Amazon reportedly lost $7.2016年20亿美元 由于Prime航运. Instead of sacrificing profit to offer free shipping, consider using free shipping as an added incentive. 根据相同的 2019年的调查, 84% of respondents admitted to adding items to their cart in order to qualify for free shipping. By meeting a specific monetary threshold in order to qualify for free shipping, your customers can enjoy this added benefit while your e-commerce sales increase in the process.

Embrace hassle-free parcel returns

Many e-commerce businesses overlook the importance of having a hassle-free returns process. While it may be a hard pill to swallow, online shoppers have come to expect these “no questions asked” return policies from e-commerce businesses — and will become more loyal customers because of it. 事实上, according to a 2018年消费者报告, 96% of consumers say they would shop with a retailer again based on an “easy” or “very easy” return experience. While a “no questions asked” return policy may seem like a costly option for smaller businesses, a convenient return experience will ultimately promote customer loyalty — especially if your competitors don’t offer this same great benefit. To extend this value even further, consider including return labels with each of your shipments. This will make it easier for your customers to send back returns when needed. 澳门威尼斯人直营网站 customers can easily create return labels when preparing their 联合包裹 shipments with our e-commerce integration.

Plan ahead for peak shipping season

Many e-commerce businesses see a spike in online sales as the holiday season approaches. No matter when your peak season may be, it’s important to plan for it ahead of time in order to avoid any potential complications that could negatively impact your customers’ experience. If your busy period is during the holiday shopping season, remember that 联合包裹 shipping rates and delivery times may increase during periods of high demand.

As the e-commerce industry continues to evolve, 澳门威尼斯人直营网站 is here to support your business and help optimize your 联合包裹 shipping. 联系我们 to learn how we can improve your customers’ shipping experience — and give you a leg up on the competition in the process.